The Nobel Laureate: Professor Fraser Stoddart
...And in the case of OMV, the sky’s the limit - it can be used in the fields of personal care, pharmaceuticals, food and, potentially, even in petrochemicals.
For now, though, it’s our skincare routines that will profit, thanks to Stoddart’s brand Noble Panacea and its streamlined collection of eight super-products—including serums, moisturisers and eye creams—which deliver benefits slowly and deliberately. The OMV is used as a base to carry active ingredients such as retinol and teprenone (a cellular activation molecule believed to help stabilise telomeres, the structures found at the end of our DNA strands) to the exact location in which the are needed within the skin cell, at exactly the right time. Unlike most delivery systems, OMV doesn’t bombard the skin with everything in one fell swoop, but instead the integrity of each ingredient is both protected and rendered more effective, meaning the chances of our skin being irritated are lessened.
“There is a 10-fold increase in-vitro of skincare additives using OMV as a base,” says Stoddart. “If you give your skin time to absorb the additives rather than throwing far too many at it all at once, it’s going to make a huge difference because they arrive when the skin is ready to absorb them.” This means that instead of the perks wearing off after half an hour, your moisturizer can still be working hard for you 24 hours later. All thanks to this 77-year-old professor and his blue-sky thinking.